JoJo Siwa Unleashes Bad Girl Persona in ‘Karma’ Music Video: Watch

The outdated JoJo Siwa can’t come to the telephone proper now. The 20-year-old singer launched her new dance pop tune “Karma” on Friday (April 5), together with a very wild music video for the upbeat monitor that marks an excessive departure from the kid-friendly persona she’s performed since discovering Dance Mothers fame in 2015.

The video finds Siwa getting very up shut and private with a solid of feminine dancers, performing sensual choreography in plenty of completely different bejeweled costumes throughout a number of lavish, unique areas. At one level, she emerges from the ocean trying like a glitzy sea monster, slinking onto the shoreline of a small island to interact in a steamy makeout sesh with a crimson leotard-wearing love curiosity.

“Karma’s a b—h, I ought to’ve recognized higher,” the YouTuber celebrity sings on the monitor. “If I had a want, I’d’ve by no means effed round/ After I noticed the pics of you and her, I felt the knife twist.”

Described as a “180° flip” from her earlier music, “Karma” marks Siwa’s first launch as a part of a full rebrand she’s slowly been teasing on social media over the previous few weeks. Gone are the times of hair bows and songs like “Boomerang” or “Each Woman’s a Tremendous Woman.”

“I’m so stoked as a result of this has been such a very long time coming and a lot work getting thus far,” Siwa stated of the brand new tune in an announcement. “For ‘Karma’ to lastly be right here and at last be on the earth’s fingers is unbelievable. WE DID IT. It hasn’t been straightforward, it’s been exhausting as s–t, and the criticism has been actual, however we did it, and I’m simply so blissful, so proud and so prepared for the world to benefit from the present.”

The So You Suppose You Can Dance? alum first gave followers a style of her new picture earlier this week on the 2024 iHeartRadio Music Awards, the place she stepped out in edgy black face paint, a faux-hawk and glam-rock bodysuit paying homage to Gene Simmons’ signature stagewear. The KISS frontman himself endorsed the makeover, telling TMZ: “By no means be odd. All the time be extraordinary. JoJo is extraordinary and he or she seems to be cool.”

Watch Siwa’s “Karma” music video above.