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Billie Eilish Announces New Album ‘Hit Me Hard And Soft’ 



Billie Eilish Variety Power of Women

As anticipated, Billie Eilish has formally introduced her third full-length album: “‘HIT ME HARD AND SOFT,’ MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH,” she wrote in an emoji-loaded social media publish accompanied by a photograph of the album’s cowl, which options Eilish underwater, swimming towards an open white door. “So loopy to be penning this proper now i’m nervyyyyy & exciteddd. Not doing singles i wanna give it to you abruptly. Finneas and i really couldn’t be extra happy with this album and we completely can’t wait so that you can hear it. Love you’re keen on you’re keen on you.”

The album’s official press announcement was accompanied by a brand new picture of Eilish underwater, just like the album cowl:

(Photograph: William Drumm)

The album’s controversial title — which, not like the all-lowercase kind Eilish has used in recent times, is in all-caps like her earlier releases — is at the least partially defined in a press announcement that adopted her publish: “The album does precisely because the title suggests: hits you laborious and comfortable each lyrically and sonically whereas bending genres and defying traits alongside the best way. ‘HIT ME HARD AND SOFT’ journeys by way of an unlimited and expansive audio panorama, immersing listeners right into a full spectrum of feelings. It’s what the a number of Grammy and Academy Award winner does greatest, persevering with to affirm Billie Eilish as the most enjoyable songwriter of her time.” 

As normal, the album was written by Eilish and her brother and musical collaborator Finneas, who additionally produced the album. 

The announcement notes that the album can be out there on all digital platforms, and, reflecting Eilish’s latest feedback concerning the environmental wastefulness of bodily product equivalent to vinyl, provides, “In a continued effort to reduce waste and fight local weather change; throughout all bodily codecs in restricted variants on the identical day, with the identical track-listing and utilizing 100% recyclable supplies. For extra info on all sustainable practices for this album launch, please go to the official web site.” The hyperlink results in an in depth rationalization of the album’s manufacturing course of.

Eilish has been talking concerning the album for a number of weeks, and least week teased the album with a sequence of billboards in main cities internationally. The billboards didn’t characteristic the Grammy- and Oscar-winning artist’s title however did embody her acquainted “blohsh” image and what look like lyric snippets saying issues like “Did I cross the road?,” “I attempt to stay in black and white” and “She’s the headlights I’m the deer.”

Eilish’s group used an identical tactic in 2021 to tease the discharge of her second full-length, “Fortunately Ever After.”

Whereas Eilish and her brother/musical collaborator Finneas spent many of the previous few months on an exhaustive awards marketing campaign selling “What Was I Made For?,” their track from the blockbuster “Barbie” movie and soundtrack, they haven’t launched a brand new album since “Fortunately Ever After” in July of 2021, though they’ve toured and launched different materials.

Eilish confirmed late in February that her new album has been mastered, which is the often final step earlier than an album is manufactured and despatched to streaming providers.

She and Finneas have stated that writing “What Was I Made For?” opened up the floodgates after a logjam they’d been experiencing in arising with materials for Eilish’s third full album.

 “There’s a entire album of music coming,” Eilish stated in September. “We’re within the last phases of creating it, in order that doesn’t imply it’s about to return out, however it’s getting there and it’s very thrilling.”

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