YouTube TV hikes streaming price by $10 to $82.99 per month

For those who’re a YouTube TV subscriber, your month-to-month invoice is about to get larger — once more.  

Alphabet-owned YouTube is mountaineering the value of its widespread TV streaming service, which has greater than 8 million subscribers. Starting in January, the price of the platform will bounce to $82.99 per thirty days, up from $72.99. 

The newest worth enhance for YouTube TV stems from rising content material prices, the corporate stated.

“We do not make these selections flippantly, and we understand this has an impression on our members. We’re dedicated to bringing you options which are altering the best way we watch dwell TV,” YouTube TV stated partially in an electronic mail to subscribers Thursday. 

The worth hike shall be mirrored in members’ first billing cycle after January 13. Subscribers can verify the plan they subscribe to by checking their account membership settings. 

YouTube acknowledged that some viewers would possibly drop their subscriptions in gentle of the value hike, and reminded clients that they might achieve this at any time. 

YouTube follows different main streaming companies in elevating costs for shoppers this 12 months. In August, Disney upped the value of each its ad-supported and ad-free Disney+ companies by $2. An ad-supported subscription prices $9.99, whereas the ad-free model prices $15.99 month-to-month. It additionally hiked the value of its Hulu + Reside TV bundle. 

Apple TV+, Disney+ and Paramount+ have additionally both raised their costs, provided new service tiers or cracked down on password sharing (CBS Information is owned by Paramount World, which provides the streaming service Paramount+.)

And increasingly more streamers have additionally tapped into bundles to get in on the dwell motion. YouTube TV’s new $82.99 worth is similar as that marketed for Disney’s Hulu + Reside TV bundle.

YouTube TV has boosted its worth repeatedly since launching in 2017, when a subscription ran $35 a month. By 2019, the month-to-month price was $50. YouTube final elevated the cost in March 2023 to $72.99.

contributed to this report.