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The Weeknd ended his boycott of the Grammys and the timing couldn’t be more perfect

CNN
—
The Weeknd introduced a world tour final week, however that wasn’t the one information.
The singer ended his four-year boycott of the Grammys on Sunday, when he took to the stage on the awards present to carry out.
Harvey Mason Jr., chief government officer of the Recording Academy and MusiCares, launched The Weeknd and recalled how the singer/songwriter was vocal after Mason first took over the position in 2020.
“I bear in mind waking as much as the headlines that the Weeknd referred to as out the Academy for lack of transparency in our awards. He went as far as to announce he was boycotting the Grammys,” Mason mentioned from the Grammys stage. “That made for some attention-grabbing studying over breakfast. However you already know what? Criticism is, okay. I heard him. I felt his conviction.”
The Weeknd had been driving excessive in 2020, smashing streaming data together with his single “Blinding Lights.” He spoke up after he did not garner a single Grammy nomination that 12 months.
Mason let it’s identified that the Canadian singer was heard loud and clear.
“What all of us need is a corporation devoted to the wellbeing of all music makers and one which displays your complete music group for now and for future generations,” Mason mentioned on stage. “So over the previous few years, we’ve listened, we’ve acted, and we’ve modified.”
Since then, Mason mentioned, the Recording Academy has “remade our membership, including greater than 3,000 ladies voting members.”
“The Grammy voters is now youthful, practically 40% folks of coloration, and 66% of our members are new,” Mason mentioned. “Since we began our transformation this 12 months, the 13,000 voting members of the Academy nominated their friends and voted for the winners that you simply’re seeing on this stage tonight. It’s a system rooted in equity, integrity, and the precept that each voice in our group issues.”
The Weeknd confirmed he has moved on together with his shock efficiency of “Cry For Me” and “Timeless” from his new album, titled “Hurry Up Tomorrow.” The mission serves as the ultimate chapter in his trilogy, following “After Hours” (2020) and “Daybreak FM” (2022).
His “After Hours Til Daybreak” stadium tour kicks off on Friday, Could 9 in Phoenix, Arizona. There shall be further stops in Detroit, Chicago, Montréal, Denver, Las Vegas, Seattle, Vancouver, Miami, Atlanta, and extra.
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