The FC Barcelona Foundation’s ‘Polseres Blaugranes’ project is the focal point of Barca’s Christmas campaign

In a 12 months wherein the Membership is celebrating its one hundred and twenty fifth anniversary, and 30 years of the Basis, FC Barcelona want to consolidate the values represented by ‘Greater than a Membership’ which have recognized the organisation over its historical past with a charity marketing campaign that appeals to the delight of being a Barça fan. 

The marketing campaign highlights the ‘Polseres Blaugranes’ (Blaugrana wristbands) mission created by the FC Barcelona Basis. The initiative is a part of the Basis’s try to enhance the welfare and high quality of life of kids and younger adults who discover themselves in hospital, and others who’re affected by a severe sickness and are receiving pallitaive care at house. 

The marketing campaign video consists of member of the Barça skilled groups; FC Barcelona and Basis president Joan Laporta; Dr. Marta Segú, director common of the Barça Basis; the brand new mascot CAT; and the director and author Albert Espinosa, the creator of the well-known TV collection “Polseres Vermelles”, which has served as inspiration for the mission. 

The ample presence of athletes and institutional figures from the Membership, in a uncommon coming collectively, needs to hyperlink culer unity with this charity goal. The marketing campaign video takes the viewer by way of completely different Christmas scenes to create the impact that these collaborating are collectively on the similar time and place. 

In the course of the video, we see how a few of these concerned exhibit a blaugrana wristband, an emblem of the blaugrana neighborhood’s want to assist youngsters and younger people who find themselves struggling. The wristband is not only an adjunct, as every one symbolises the laces on the boots of our athletes, and makes an attempt to mirror the Membership’s dedication to the battle of kids and younger individuals in extraordinarily troublesome circumstances. 

FC Barcelona Basis ‘Polseres Blaugranes’ mission 

The ‘Polseres Blaugranes’ mission promotes initiatives developed in collaboration with youngsters’s hospitals in Catalonia and world wide. The principle goal is to humanise the eye and care of kids and younger adults affected by severe diseases based mostly on their recognized wants in every healthcare setting, and through palliative care at house, notably wanted in conditions the place initiatives will be carried out at house. 

On the one hand, the programme makes an attempt to enhance the emotional welfare of kids and younger individuals throughout their keep in hospital, and their household too, creating areas and an environment that may assist them with their sickness, and on the opposite, to foster modern complementary remedies to standard remedy that may result in an enchancment through the course of the sickness. 

Albert Espinosa, himself an instance of some who has overcome a severe childhood sickness, will take an energetic half within the programme as an envoy, serving to to design completely different initiatives and explaining his personal expertise to the youngsters and younger adults. 

The blaugrana wristbands will go on sale at a worth of €9.99 on Friday 20 December, however supply is not going to be out there till the top of January. The merchandise can be on sale on the FC Barcelona official shops and retailer.fcbarcelona.com. All the cash raised will go to the Blaugrana Wristband mission on the Basis.