Taylor Swift ‘Gold Rush’ could bring $157M economic boon to Vancouver

Taylor Swift will carry an estimated $157-million financial affect to town subsequent week with the three last live performance dates of the record-breaking Eras Tour, Vacation spot Vancouver stated.

The tourism physique stated its forecast included $97 million in direct spending on objects together with lodging, meals and transport.

It stated the Eras Tour is predicted to carry greater than 150,000 Swifties to BC Place over the three reveals from Dec. 6 to eight, and had resulted in additional than 82,000 rooms booked throughout the area.

2:06
‘Price it:’ Australian fan pays practically $10K for one T-Swift ticket in Toronto

The tourism group made the calculations with BC Pavilion Company, which operates BC Place, and stated 70 per cent of direct spending can be from out-of-town followers.

It stated the financial enhance would lead to greater than $27 million in complete tax income for all three ranges of presidency.

Jarrett Vaughan, an adjunct professor on the College of British Columbia’s Sauder College of Enterprise, stated that whereas he wasn’t aware of the calculations, the numbers appeared real looking.

“Any time now we have some important motion to the Metropolis of Vancouver, whether or not it’s cruise ships or vacation spot live shows like Taylor Swift, with out query, it’s useful for the economic system,” he stated in an interview Tuesday.

1:55
Taylor Swift ticket prices spur ‘Unhealthy Blood’ amongst Toronto followers, petition

Vaughan stated indicators of an financial increase will be seen in how native companies are responding, as they put together to host numerous Swift-themed occasions and promotions.

Get day by day Nationwide information

Get the day’s high information, political, financial, and present affairs headlines, delivered to your inbox as soon as a day.

“That is completely unprecedented,” he stated, noting that Vancouver has hosted different world-class occasions such because the Olympics and the Stanley Cup Finals.

“We see the affect of that is fairly actual for enterprise house owners who’re attempting to make sure Taylor Swift followers that they’re working in a approach that isn’t simply supportive of them, however that’s giving them higher alternatives to take pleasure in a Taylor-Swift-adjacent expertise to the live performance itself,” he stated.

Vacation spot Vancouver famous fan occasions had been deliberate throughout town, together with 13 Swift-themed lighting installations within the downtown core beginning Friday and ending per week afterward the day of the primary present.

“Vacation spot Vancouver volunteers will likely be readily available to help followers with instructions and knowledge over the live performance weekend and handy out particular ‘Vancouver’ friendship bracelets,” the group stated in its launch.

2:20
By no means say by no means: A Taylor Swift bucket checklist dream come true

The Vancouver dates that shut out Swift’s two-year world tour come after six sold-out live shows at Toronto’s Rogers Centre, which spanned two weeks and concluded Saturday.

Vacation spot Toronto had estimated $152 million in direct spending, which was anticipated to develop to $282 million as the cash continued to flow into.

The Eras Tour has touched down in 5 continents and could have clocked practically 150 performances by the point it’s over.

3:07
Taylor Swift ticket rip-off swindles 400 folks out of $300k

Mayor Ken Sim stated in a information launch in regards to the financial affect that he’s “thrilled” Vancouver was chosen to host the final cease on Swift’s tour.

“This iconic occasion hasn’t simply captivated audiences around the globe, it has translated into an enormous financial enhance for each metropolis it has visited, and Vancouver isn’t any exception,” Sim says.

“Vancouver is proud to be a world-class metropolis, and internet hosting an occasion of this scale solely strengthens our place as a top-tier international vacation spot.”

Vacation spot Vancouver stated B.C. charities have additionally been “considerably boosted during the last month by donations of tickets and prize packages” by way of the BC Place Group Advantages Program, with tickets auctioned or raffled to boost funds.

&copy 2024 The Canadian Press