Introducing Apple Intelligence for iPhone, iPad, and Mac

June 10, 2024

PRESS RELEASE

Introducing Apple Intelligence, the non-public intelligence system that places highly effective generative fashions on the core of iPhone, iPad, and Mac

Setting a brand new commonplace for privateness in AI, Apple Intelligence understands private context to ship intelligence that’s useful and related

CUPERTINO, CALIFORNIA Apple as we speak launched Apple Intelligence, the non-public intelligence system for iPhone, iPad, and Mac that mixes the facility of generative fashions with private context to ship intelligence that’s extremely helpful and related. Apple Intelligence is deeply built-in into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the facility of Apple silicon to know and create language and pictures, take motion throughout apps, and draw from private context to simplify and speed up on a regular basis duties. With Non-public Cloud Compute, Apple units a brand new commonplace for privateness in AI, with the flexibility to flex and scale computational capability between on-device processing and bigger, server-based fashions that run on devoted Apple silicon servers.

“We’re thrilled to introduce a brand new chapter in Apple innovation. Apple Intelligence will remodel what customers can do with our merchandise — and what our merchandise can do for our customers,” mentioned Tim Cook dinner, Apple’s CEO. “Our distinctive strategy combines generative AI with a consumer’s private context to ship really useful intelligence. And it may well entry that data in a very non-public and safe manner to assist customers do the issues that matter most to them. That is AI as solely Apple can ship it, and we are able to’t await customers to expertise what it may well do.”

New Capabilities for Understanding and Creating Language

Apple Intelligence unlocks new methods for customers to boost their writing and talk extra successfully. With brand-new systemwide Writing Instruments constructed into iOS 18, iPadOS 18, and macOS Sequoia, customers can rewrite, proofread, and summarize textual content almost in every single place they write, together with Mail, Notes, Pages, and third-party apps.

Whether or not tidying up class notes, guaranteeing a weblog submit reads good, or ensuring an electronic mail is completely crafted, Writing Instruments assist customers really feel extra assured of their writing. With Rewrite, Apple Intelligence permits customers to select from totally different variations of what they’ve written, adjusting the tone to go well with the viewers and activity at hand. From finessing a canopy letter, to including humor and creativity to a celebration invitation, Rewrite helps ship the appropriate phrases to satisfy the event. Proofread checks grammar, phrase selection, and sentence construction whereas additionally suggesting edits — together with explanations of the edits — that customers can overview or rapidly settle for. With Summarize, customers can choose textual content and have it recapped within the type of a digestible paragraph, bulleted key factors, a desk, or a listing.

In Mail, staying on high of emails has by no means been simpler. With Precedence Messages, a brand new part on the high of the inbox exhibits essentially the most pressing emails, like a same-day dinner invitation or boarding go. Throughout a consumer’s inbox, as an alternative of previewing the primary few strains of every electronic mail, they will see summaries while not having to open a message. For lengthy threads, customers can view pertinent particulars with only a faucet. Good Reply gives ideas for a fast response, and can establish questions in an electronic mail to make sure every little thing is answered.

Deep understanding of language additionally extends to Notifications. Precedence Notifications seem on the high of the stack to floor what’s most vital, and summaries assist customers scan lengthy or stacked notifications to indicate key particulars proper on the Lock Display, reminiscent of when a bunch chat is especially energetic. And to assist customers keep current in what they’re doing, Scale back Interruptions is a brand new Focus that surfaces solely the notifications that may want fast consideration, like a textual content about an early pickup from daycare.

Within the Notes and Telephone apps, customers can now report, transcribe, and summarize audio. When a recording is initiated whereas on a name, individuals are routinely notified, and as soon as the decision ends, Apple Intelligence generates a abstract to assist recall key factors.

Picture Playground Makes Communication and Self‑Expression Even Extra Enjoyable

Apple Intelligence powers thrilling picture creation capabilities to assist customers talk and categorical themselves in new methods. With Picture Playground, customers can create enjoyable photographs in seconds, selecting from three kinds: Animation, Illustration, or Sketch. Picture Playground is straightforward to make use of and constructed proper into apps together with Messages. It’s additionally out there in a devoted app, excellent for experimenting with totally different ideas and kinds. All photographs are created on system, giving customers the liberty to experiment with as many photographs as they need.

With Picture Playground, customers can select from a spread of ideas from classes like themes, costumes, equipment, and locations; kind an outline to outline a picture; select somebody from their private picture library to incorporate of their picture; and decide their favourite type.

With the Picture Playground expertise in Messages, customers can rapidly create enjoyable photographs for his or her pals, and even see personalised instructed ideas associated to their conversations. For instance, if a consumer is messaging a bunch about going mountaineering, they’ll see instructed ideas associated to their pals, their vacation spot, and their exercise, making picture creation even quicker and extra related.

In Notes, customers can entry Picture Playground via the brand new Picture Wand within the Apple Pencil device palette, making notes extra visually partaking. Tough sketches will be become pleasant photographs, and customers may even choose empty house to create a picture utilizing context from the encompassing space. Picture Playground can be out there in apps like Keynote, Freeform, and Pages, in addition to in third-party apps that undertake the brand new Picture Playground API.

Genmoji Creation to Match Any Second

Taking emoji to a wholly new stage, customers can create an unique Genmoji to specific themselves. By merely typing an outline, their Genmoji seems, together with extra choices. Customers may even create Genmoji of family and friends based mostly on their images. Similar to emoji, Genmoji will be added inline to messages, or shared as a sticker or response in a Tapback.

New Options in Photographs Give Customers Extra Management

Looking for images and movies turns into much more handy with Apple Intelligence. Pure language can be utilized to seek for particular images, reminiscent of “Maya skateboarding in a tie-dye shirt,” or “Katie with stickers on her face.” Search in movies additionally turns into extra highly effective with the flexibility to seek out particular moments in clips so customers can go proper to the related phase. Moreover, the brand new Clear Up device can establish and take away distracting objects within the background of a photograph — with out unintentionally altering the topic.

With Reminiscences, customers can create the story they need to see by merely typing an outline. Utilizing language and picture understanding, Apple Intelligence will select the most effective images and movies based mostly on the outline, craft a storyline with chapters based mostly on themes recognized from the images, and prepare them right into a film with its personal narrative arc. Customers will even get music ideas to match their reminiscence from Apple Music. As with all Apple Intelligence options, consumer images and movies are stored non-public on system and usually are not shared with Apple or anybody else.

Siri Enters a New Period

Powered by Apple Intelligence, Siri turns into extra deeply built-in into the system expertise. With richer language-understanding capabilities, Siri is extra pure, extra contextually related, and extra private, with the flexibility to simplify and speed up on a regular basis duties. It might probably observe alongside if customers stumble over phrases and keep context from one request to the subsequent. Moreover, customers can kind to Siri, and swap between textual content and voice to speak with Siri in no matter manner feels proper for the second. Siri additionally has a brand-new design with a sublime glowing gentle that wraps across the fringe of the display when Siri is energetic.

Siri can now give customers system assist in every single place they go, and reply 1000’s of questions on learn how to do one thing on iPhone, iPad, and Mac. Customers can study every little thing from learn how to schedule an electronic mail within the Mail app, to learn how to swap from Mild to Darkish Mode.

With onscreen consciousness, Siri will be capable to perceive and take motion with customers’ content material in additional apps over time. For instance, if a good friend texts a consumer their new tackle in Messages, the receiver can say, “Add this tackle to his contact card.”

With Apple Intelligence, Siri will be capable to take a whole lot of recent actions in and throughout Apple and third-party apps. For instance, a consumer may say, “Carry up that article about cicadas from my Studying Checklist,” or “Ship the images from the barbecue on Saturday to Malia,” and Siri will deal with it.

Siri will be capable to ship intelligence that’s tailor-made to the consumer and their on-device data. For instance, a consumer can say, “Play that podcast that Jamie really useful,” and Siri will find and play the episode, with out the consumer having to recollect whether or not it was talked about in a textual content or an electronic mail. Or they may ask, “When is Mother’s flight touchdown?” and Siri will discover the flight particulars and cross-reference them with real-time flight monitoring to offer an arrival time.

A New Normal for Privateness in AI

To be really useful, Apple Intelligence depends on understanding deep private context whereas additionally defending consumer privateness. A cornerstone of Apple Intelligence is on-device processing, and most of the fashions that energy it run completely on system. To run extra advanced requests that require extra processing energy, Non-public Cloud Compute extends the privateness and safety of Apple gadgets into the cloud to unlock much more intelligence.

With Non-public Cloud Compute, Apple Intelligence can flex and scale its computational capability and draw on bigger, server-based fashions for extra advanced requests. These fashions run on servers powered by Apple silicon, offering a basis that enables Apple to make sure that information isn’t retained or uncovered.

Unbiased consultants can examine the code that runs on Apple silicon servers to confirm privateness, and Non-public Cloud Compute cryptographically ensures that iPhone, iPad, and Mac don’t speak to a server until its software program has been publicly logged for inspection. Apple Intelligence with Non-public Cloud Compute units a brand new commonplace for privateness in AI, unlocking intelligence customers can belief.

ChatGPT Will get Built-in Throughout Apple Platforms

Apple is integrating ChatGPT entry into experiences inside iOS 18, iPadOS 18, and macOS Sequoia, permitting customers to entry its experience — in addition to its image- and document-understanding capabilities — while not having to leap between instruments.

Siri can faucet into ChatGPT’s experience when useful. Customers are requested earlier than any questions are despatched to ChatGPT, together with any paperwork or images, and Siri then presents the reply immediately.

Moreover, ChatGPT shall be out there in Apple’s systemwide Writing Instruments, which assist customers generate content material for something they’re writing about. With Compose, customers may also entry ChatGPT picture instruments to generate photographs in all kinds of kinds to enhance what they’re writing.

Privateness protections are in-built for customers who entry ChatGPT — their IP addresses are obscured, and OpenAI gained’t retailer requests. ChatGPT’s data-use insurance policies apply for customers who select to attach their account.

ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this 12 months, powered by GPT-4o. Customers can entry it totally free with out creating an account, and ChatGPT subscribers can join their accounts and entry paid options proper from these experiences.

Availability

Apple Intelligence is free for customers, and shall be out there in beta as a part of iOS 18, iPadOS 18, and macOS Sequoia this fall in U.S. English. Some options, software program platforms, and extra languages will come over the course of the subsequent 12 months. Apple Intelligence shall be out there on iPhone 15 Professional, iPhone 15 Professional Max, and iPad and Mac with M1 and later, with Siri and system language set to U.S. English. For extra data, go to apple.com/apple-intelligence.

About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the most effective merchandise on earth and to leaving the world higher than we discovered it.

Press Contacts

Cat Franklin

Apple

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Jacqueline Roy

Apple

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Apple Media Helpline

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