City of Toronto and Rogers unveil honorary “Taylor Swift Way” route; Rogers will match donations to Daily Bread Food Bank up to $113,000

Information Launch

November 4, 2024

At present, the Metropolis of Toronto and Rogers unveiled new ceremonial avenue indicators for “Taylor Swift Means”, an honorary route connecting Nathan Phillips Sq. to Rogers Centre for the month of November to have fun the upcoming Taylor Swift | The Eras Tour reveals in Toronto.

The 22 ceremonial avenue indicators created by the Metropolis in partnership with Rogers can be donated to Every day Bread Meals Financial institution on the finish of November to boost cash for the group via auctions. Rogers will match funds raised as much as $113,000 – a nod to Swift’s fortunate quantity, 13.

Mayor Olivia Chow, Deputy Mayor Jennifer McKelvie (Scarborough-Rouge Park) and Deputy Mayor Ausma Malik (Spadina-Fort York) have been joined by representatives from Rogers and Neil Hetherington, CEO, Every day Bread Meals Financial institution, for the revealing occasion at “1 Taylor Swift Means” exterior Rogers Centre.

The indicators are being put in alongside Queen Road West, John Road, Entrance Road and Blue Jays Means. The momentary naming of the route follows Toronto Metropolis Council course in July after a member’s movement by Deputy Mayor McKelvie.

An internet public sale for the “1 Taylor Swift Means” avenue signal and 6 different indicators kicks off right now and runs till November 10. 5 extra indicators can be launched for public sale every Monday in November. Full particulars may be discovered on the Every day Bread Meals Financial institution web site.

Swift will carry out sold-out reveals on November 14, 15, 16, 21, 22 and 23. She is the primary artist ever to carry out six nights at Rogers Centre in a single tour. Rogers is the presenting sponsor of Taylor Swift | The Eras Tour in Canada.

Quotes:

“It’s our honour to welcome Taylor Swift to Toronto for practically a Fortnight of music and magic. We hope followers are Enchanted by their stroll down ‘Taylor Swift Means’ and can generously help the public sale of those indicators – every a memento for Evermore that may assist an amazing trigger. Thanks to our companions at Rogers for generously matching these donations and for serving to us carry this initiative to life by funding these indicators.”
– Mayor Olivia Chow

“Taylor Swift will make the entire place shimmer on the Rogers Centre in live shows that Swifties will bear in mind ceaselessly and all the time. These honorary indicators created in partnership with Rogers won’t ever exit of favor and can help the Every day Bread Meals Financial institution’s vital work right here in Toronto. It’s our approach of following Taylor Swift’s lead of generosity to the communities she visits.”
– Deputy Mayor Jennifer McKelvie (Scarborough-Rouge Park), Chair of the Infrastructure and Setting Committee

“I’m excited to welcome Swifties from close to and much to Toronto’s downtown in the course of the coming weeks and we’re working exhausting to prepare for it as a Metropolis to make it a protected, enjoyable and memorable expertise. I invite everybody who visits ‘Taylor Swift Means’ to be a celebrity themselves by supporting superior native charities just like the Every day Bread Meals Financial institution, and discovering Toronto’s unimaginable artists, poets and tradition makers.”
– Deputy Mayor Ausma Malik (Spadina-Fort York)

“We’re thrilled to be the presenting sponsor of Taylor Swift | The Eras Tour in Canada and to assist elevate funds and match donations for the important mission of the Every day Bread Meals Financial institution.”
– Terrie Tweddle, Chief Model and Communications Officer, Rogers

“We’re deeply grateful to the Metropolis of Toronto and Rogers for donating these invaluable ‘Taylor Swift Means’ indicators to Every day Bread Meals Financial institution. At a time when one in 10 Torontonians are making use of meals banks, the funds raised via this public sale and the beneficiant matching donation from Rogers will go in the direction of guaranteeing that neighbours in want of emergency meals help have a spot to show.”
– Neil Hetherington, CEO, Every day Bread Meals Financial institution

Concerning the Metropolis of Toronto

Toronto is dwelling to greater than three million individuals whose variety and experiences make this nice metropolis Canada’s main financial engine and one of many world’s most various and livable cities. Because the fourth largest metropolis in North America, Toronto is a worldwide chief in expertise, finance, movie, music, tradition and innovation and local weather motion, and persistently locations on the prime of worldwide rankings attributable to investments championed by its authorities, residents and companies. For extra data go to the Metropolis’s web site or comply with us on X, Instagram or Fb.

About Rogers Communications

Rogers is Canada’s main communications and leisure firm and its shares are publicly traded on the Toronto Inventory Trade (TSX: RCI.A and RCI.B) and on the New York Inventory Trade (NYSE: RCI). For extra data, please go to rogers.com or buyers.rogers.com.

About Every day Bread Meals Financial institution

Every day Bread Meals Financial institution works in the direction of long-term options to finish starvation and poverty and runs modern applications to help people residing on low incomes and experiencing meals insecurity. Every day Bread distributes recent and shelf-stable meals and fresh-cooked meals to 129 member companies operating 205 meals applications throughout Toronto — a community that now serves over 3.3 million shopper visits per yr. Via analysis and advocacy, Every day Bread additionally advances significant coverage change to appreciate the correct to meals in our communities. Study extra at dailybread.ca.